What next?

Now that the nameplate foundation has been set, Julie and Kayla will begin working on a complete page one, page one folio treatment and the inside pages.

The prototype will be designed on a 50% editorial and 50% advertising split.

Breaking down the pages, this would create a 12-page paper that has 6 pages of advertising and 6 pages of editorial.

The proposed distribution:

Page one - editorial
Page two - 3 columns ad/3 columns editorial
Page three - 3 columns ad/3 columns editorial
Page four - editorial (Opinion pages)
Page five - editorial (Opinion pages)
Page six - 6 columns advertising
Page seven - 6 columns advertising
Page eight - 4 columns ad (puzzles) / 2 columns editorial
Page nine - 5 columns ad (including 2 columns puzzles) / 1 columns editorial
Page ten - 4 columns ad / 2 columns editorial
Page eleven - 4 columns ad / 2 columns editorial
Page twelve - 5 columns editorial (Sports) / 1 column ad