Robert Bohler passes along this valuable link:
This post from the editor of the Bakersfield Californian, who has engineereda couple of newspaper turnarounds, offers some pretty articulate reasoning behind the launch of a tab format M-F (w/broadsheet on weekends)and some great illustration of how its staff achieved some of the content and design objectives we hope to.
http://brasstacksdesign.com/bakersfield_redesign.htm
Sunday, June 13, 2010
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