Wednesday, May 19, 2010

Smaller size is not a financial decision

Anonymous asked in a comment to the May 18 post:

They all look tiny compared to the paper we have now. Is the idea to save money and go with a smaller paper?

The prototype covers posted on this blog may look tiny but I urge you to see the actual pages that should be posted in the library and the BLUU. The originals are roughly the size of an 11" x 17" sheet of paper.
In fact, the image area of the tabloid is exactly the same width of the old broadsheet.

As far as saving money, that was never a reason to move to the tabloid format.
Portability and a faster, friendlier read were the main factors.
We also took the average 6-page Daily Skiff and basically folded it in half to create a daily standard of 12 pages for the new product.
Production costs are similar for the old and new newspapers.

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